Example case study
Home services
North Trades — local service visibility
A lead-generating site for a trades company serving Edmonton and surrounding communities, with local SEO and a simple operations story.
The situation
The company was difficult to evaluate online: thin pages, no clear service list, and a contact form that asked for everything except the job details that dispatch needed.
How we approached it
We wrote service pages with real scope boundaries, added structured data, and aligned the website with how the company actually describes its work in person.
Local service businesses are found on phones, often after a search that includes a neighbourhood or city name. This demonstration study shows service-area pages done with unique content, not doorway duplicates, plus a consultation form built for call-back quality.
Outcomes
- Service and area content that can support local search later
- A consultation form that captures job context
- Hosting and SSL handled as a retained service
- A platform ready for Google Business Profile support
Example project illustrating local SEO architecture. Location pages are only added when unique content exists.